OUT OF THIS WORLD COLORS
OPPO needed to create awareness of their new flagship phone—the Find X3 Pro, and highlighting the device’s ability to capture one billion colors. Photography is one of our greatest tools in illuminating the wonders of our world, making Natural Geographic a natural choice of partner to test what would happen if you gave the Find X3 Pro to a professional photographer to capture a beautiful otherworldly and vivid colored landscape.
National Geographic and OPPO explored the otherworldly colors of Mars on Earth through the help of National Geographic Photographer, Keith Ladzinski. He traveled through the Mojave Desert in search of the colors and vistas reminiscent of the Red Planet. What made this campaign unique is that every asset for the campaign, including our hero video, was shot on the OPPO Find X3 Pro. Keith’s amazing results were shared on a dedicated hub on nationalgraphic.com and a double page spread in National geographic magazine.
The campaign ran in Europe, Australia and New Zealand from 12th April–10th May 2021.