OUT OF THIS WORLD COLORS

Content from OPPO and National Geographic created to drive awareness of OPPO’s new Find X3 Pro phone, highlighting its unique end-to-end-range of one billion colors that enable photographers of any level produce professional camera results in otherworldly landscapes.
Photograph by Keith Ladzinski

THE BRIEF

OPPO needed to create awareness of their new flagship phone—the Find X3 Pro, and highlighting the device’s ability to capture one billion colors. Photography is one of our greatest tools in illuminating the wonders of our world, making Natural Geographic a natural choice of partner to test what would happen if you gave the Find X3 Pro to a professional photographer to capture a beautiful otherworldly and vivid colored landscape.

PHOTOGRAPH BY NATIONAL GEOGRAPHIC
Mojave National Preserve, Southern California

SOLUTION

National Geographic and OPPO explored the otherworldly colors of Mars on Earth through the help of National Geographic Photographer, Keith Ladzinski. He traveled through the Mojave Desert in search of the colors and vistas reminiscent of the Red Planet. What made this campaign unique is that every asset for the campaign, including our hero video, was shot on the OPPO Find X3 Pro. Keith’s amazing results were shared on a dedicated hub on nationalgraphic.com and a double page spread in National geographic magazine.

Photograph by Keith Ladzinski
Rays of light illuminating the interior of the Lava Tube, a small subteranian cavern in the Mojave National Reserve in California

RESULTS

The campaign ran in Europe, Australia and New Zealand from 12th April–10th May 2021. 

Photograph by Keith Ladzinski

EXPLORE MORE

Photograph by Keith Ladzinski