A government shutdown is not the ideal way to convey U.S. values and interests overseas. Closing the federal government—especially our national parks, America's signature attractions—undercuts the basic narrative that America is an open society, a tolerant nation, and a good partner in the world.

(See "National Parks: Shutting Down America's Best Idea.")

Now some might argue that a government shutdown, because it is a nonviolent act, reinforces U.S. values such as diversity of opinion, checks and balances, governing by a majority, and the right of individuals to disagree.

I don't buy it. In the branding business, whether you are a country or a corporation, you have to be visible and active to maintain your image and to advance, economically and politically.

That's