Tesla Unveils Home Battery: 5 Reasons It's a Big Deal

The electric car maker isn't the first to offer energy storage, but its impact on the market could be sizable.

With its splashy foray into energy storage for homes, Tesla is mapping out a future where it might eventually be known more for batteries than its luxury electric cars.

The automaker unveiled a suite of battery products Thursday—each geared for homes, businesses, and utilities—that promise not to "suck," to use CEO Elon Musk's choice label for competitors. The home battery, a sleek, mountable unit dubbed Powerwall, will be available this summer and starts at $3,000.

Musk, who also envisions us vacationing in space and traveling through suspended tubes (though not driving hydrogen cars, which he deems "bulls**t"), is known for colorful quotes and bold ideas. He's on firm ground, though, when it comes to batteries.The technology is

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