Ten thousand hot dogs, 20,000 pounds of shrimp, 8,000 pounds of short ribs—and that’s only a portion of the food that will be made by the 2,500-strong culinary staff flying into Miami this weekend to prepare snacks for one of the nation’s biggest game days.

Super Bowl 54, this year played in Miami’s Hard Rock Stadium, will see the Kansas City Chiefs face off against the San Francisco 49ers. Nearly 100 million people watch the Super Bowl every year, in bars, at house parties, and for a lucky few, in the stadium, where tickets start at $4,000.

The game is a time to indulge in food, alcohol, and entertainment, but can the game fuel a conservation message too?

This year’s game, like