National Geographic Logo - Home
    Paid content for the Hokkaido Tourism Organisation
    • TRAVEL

    Hokkaido on four wheels: How to explore Japan’s wild north

    From learning the culture and traditions of the Indigenous Ainu people at Lake Akan to witnessing free-roaming brown bears and deer on the Shiretoko Peninsula, Hokkaido — Japan’s northernmost island — offers plenty of scope for an adventurous escape.

    With snow-capped mountains, ancient forests, wild wetlands and art-filled parks, Hokkaido’s diverse landscapes make this northern island one of Japan’s most exhilarating destinations.
    Photograph by Ikuya Sasaki
    ByMaximilien Rehm
    January 12, 2024
    •8 min read

    With intriguing historical landmarks, charming coastal villages and some of the best seafood in the country, Hokkaido — Japan’s second-largest, northernmost island — has earned its reputation as one of the most desirable destinations in the country. A rugged rise of rock, peppered with pine forests, smoldering volcanoes and jagged coastline, Hokkaido has been the native homeland of the Indigenous Ainu people for centuries. On the other hand, 150-plus years of fast-tracked development have added a contemporary character to the island and motorways have sprung up across the expansive prefecture, facilitating convenient travel between formerly far-flung towns and cities. From the buzzing neon lights of Sapporo to the sacred settlement on the shores of Lake Akan, here’s four of the best destinations to visit across Japan’s second-largest island. 

    (Carving a way forward: Toru Kaizawa on preserving Ainu traditions in Hokkaido)

    Spread across a wide marsh, with views of the twin volcanoes Mount Meakan and Mount Oakan, Kushiro Shitsugen National Park is Japan's largest wetland. It's home to around 700 plant species and 1,300 different animals, including the Ezo sika deer.
    Photograph by Ikuya Sasaki
    The Kushiro River and its tributaries run through Kushiro Shitsugen National Park. There are also three large freshwater lakes, Toro, Shirarutoo and Takkobu, which support some of the most immaculate nature Hokkaido has to offer.
    Photograph by Getty Images

    Kushiro

    A port city in eastern Hokkaido, Kushiro feels more like a quaint fishing town than the regional capital. With a long-standing fishing industry and thriving market, Kushiro is known for its seafood: amble around the downtown area towards the harbour to get a glimpse of the local fishermen at work. Afterwards, head to Kushiro Washo Market, the local fish market, where visitors can choose their favourite sashimi and create their own seafood rice bowl, otherwise known as katte don. Alternatively, visit one of the various izakaya (laidback Japanese bars) offering robatayaki (fresh local seafood grilled over charcoal).

    Located just 30 minutes north by car, Kushiro Shitsugen National Park, Japan's largest wetland, is also well worth a visit. It’s home to a huge variety of plants and animals, including the white-tailed eagle, the rare Siberian salamander, the Ezo sika deer and the iconic red-crowned crane. A guided canoe tour with Touro Nature Center takes travellers through the many winding waterways.

    The owl is considered one of the most important gods in Ainu society and assumes the role of guardian of the village. Many Ainu craftspeople make wood carvings of owls, the biggest of which are prominently displayed in shops or at the entrance of a settlement. 
    Photograph by Ikuya Sasaki

    Lake Akan

    About an hour’s drive north of Kushiro lies Lake Akan Ainu Kotan, a sacred, lakeside settlement home to Hokkaido’s Indigenous Ainu peoples. More than 100 live in the area, many of whom share their culture and traditions through the town’s various museums and small craft shops. Chief among them is wood carving, traditionally the domain of Ainu men, who sculpt wood into tools and adorn their surfaces with patterns passed down through generations. Pick up a unique souvenir at Jissenkoubou Ashiri or Osarun Betsu Kotan-Ya before catching a traditional dance performance at the town’s local theatre. Held from late April to late October and from early December to mid-March, these performances are used to express respect and gratitude towards their ancestors and the kamuy (Ainu gods).

    Lake Akan is also the perfect stopover for any visit to Shiretoko National Park, a UNESCO World Heritage Site and one of the most untamed spots on an already wild island. Made up of a craggy spine of mountains, including several volcanoes, the park is perfect for hiking and, in the winter, snowshoeing. Near the town of Utoro on the peninsula’s western side, the Shiretoko National Park Nature Center offers snowshoe rental. From here, head out on the Furepe Waterfall trail, which takes in meadows and old-growth forest in the shadows of Mount Tenchosan, Mount Rausu and Mount Io.

    After a day of exertion, take a soothing soak in the mineral-rich waters at any of the town’s traditional onsens, such as Akan Yuku no Sato, a resort and spa which provides a luxurious spin on the classic Japanese ryokan (traditional inn) experience. There’s a large communal bath and a rooftop with panoramic views of Lake Akan.

    Culinary epicentre Sapporo is the place to sample local specialities, such as sashimi at the Nijo fish market, bowls of umami-rich miso ramen and sizzling grilled mutton.
    Photograph by Sean Pavone, Alamy Stock Photo

    Sapporo 

    The capital of the island and Japan's fifth largest city, Sapporo is a destination where visitors can appreciate an alternative, more modern Hokkaido — one that features hip wineries, various izakayas serving local delicacies, and a plethora of art galleries and museums. To feel the pulse of the city, head to the Susukino district, awash with revellers under its buzzing neon lights. Just a few streets away is Tanukikoji, a covered shopping street divided into blocks, each with a distinct personality. The seventh block (nana-chou-me) has become a recent local hotspot for its variety of gourmet options.

    Sapporo is also known for its thriving arts scene. A short drive from the city are two outdoor attractions which fuse the natural with the creative. The first is renowned architect Tadao Ando’s ‘Hill of the Buddha’, which features a huge stone statue of buddha atop a hill covered in lavender plants. The second is the late Japanese-American sculptor Isamu Noguchi’s Moerenuma Park, an outdoor park of various art installations and pathways, spread across undulating hills and pine forest. Standouts include a glass Louvre-like pyramid, a sculptural playground of more than 126 gem-coloured installations and a sandy beach for the warmer months.

    Many of Yoichi’s hillsides are lined with vineyards, thanks to the favourable climate for growing fruit. The region also grows apples, peaches, plums, cherries and Asian pears.
    Photograph by Ikuya Sasaki
    Large-scale production of wine grapes in Yoichi began in the late 1980s, and, in 2011, it was declared a 'special area for wine production' by the Japanese Prime Minister. 
    Photograph by Ikuya Sasaki

    Yoichi

    A one-hour drive from Sapporo, at the base of Shakotan Peninsula, Yoichi is picturesque seaside town primarily known for its whisky. Founded in 1934 by Masataka Taketsuru, the Nikka Whisky Yoichi Distillery is a must-visit to learn about the origins (and to get a taste) of this award-winning tipple. The area is also home to bountiful grape production, which has seen multiple new wineries emerge over the last decade specialising in either traditional or natural wines. There’s said to be a friendly rivalry between the two wine producing camps, which makes for an interesting visit to the vineyards. While some remain closed to the public, Camel Farm Winery offers an excellent tour and tasting package, while visitors can try a broader sample of the local wines at LOOP, a wine restaurant downtown.

    Plan your trip
    Various airlines offer daily nonstop flights from Heathrow to Tokyo’s Haneda Airport. From here, there are numerous connecting flights to either Kushiro or New Chitose airports on Hokkaido. Once on the island, renting a car is the easiest way to get around, but there are various buses and trains available. For more information and inspiration, go to en.visit-hokkaido.jp
    This paid content article was created for the Hokkaido Tourism Organisation. It does not necessarily reflect the views of National Geographic, National Geographic Traveller (UK) or their editorial staffs.

    To subscribe to National Geographic Traveller (UK) magazine click here. (Available in select countries only).

    Related Topics

    • TRAVEL AND ADVENTURE
    • ADVENTURE TRAVEL
    • TRAVEL
    • PEOPLE AND CULTURE
    • CULTURAL TOURISM

    You May Also Like

    TRAVEL

    Exploring England on two wheels—how to plan a cycle tour

    TRAVEL

    How this Japanese city is keeping the geisha tradition alive

    You May Also Like

    TRAVEL

    Hiking Japan's enchanting Hitachi-no-kuni Long Trail

    TRAVEL

    How mournful fado music offers a window into Lisbon's soul

    TRAVEL

    How this Spanish city became the holy grail of pilgrimages

    TRAVEL

    Looking for offbeat Japan? Find your creative side in Toyama's living craft village

    TRAVEL

    7 of the best wild swimming spots in the UK

    Legal
    • Terms of Use
    • Privacy Policy
    • Your US State Privacy Rights
    • Children's Online Privacy Policy
    • Interest-Based Ads
    • About Nielsen Measurement
    • Do Not Sell or Share My Personal Information
    Our Sites
    • Nat Geo Home
    • Attend a Live Event
    • Book a Trip
    • Buy Maps
    • Inspire Your Kids
    • Shop Nat Geo
    • Visit the D.C. Museum
    • Watch TV
    • Learn About Our Impact
    • Support Our Mission
    • Masthead
    • Press Room
    • Advertise With Us
    Join Us
    • Subscribe
    • Customer Service
    • Renew Subscription
    • Manage Your Subscription
    • Work at Nat Geo
    • Sign Up for Our Newsletters
    • Contribute to Protect the Planet
    Follow us

    National Geographic Logo - Home

    Copyright © 1996-2015 National Geographic SocietyCopyright © 2015-2025 National Geographic Partners, LLC. All rights reserved