Our mission: ‘working toward a planet in balance’

From National Geographic Society President and CEO Tracy R. Wolstencroft, an invitation to help build a sustainable future.

Legendary conservationist Jane Goodall often says, “Only if we understand, can we care. Only if we care, will we help.” For 130 years the National Geographic Society has inspired generations of people to better understand and care for our planet.

This enduring legacy underscores our role as changemakers who illuminate the wonders of our world, identify the threats, and discover solutions. Today our ultimate goal is to catalyze action to achieve a planet in balance.

The world we have celebrated is now changing in ways our founders could never have imagined. When the Society was established in 1888, there were roughly 1.5 billion people on Earth. Now there are more than 7.6 billion. The issues we face are significant: a race for resources to provide for a growing global population, a warming planet, and unprecedented biodiversity loss.

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