What is this? National Geographic’s second augmented-reality experience on Instagram allows viewers to dress as Everest climbers and travel up the mountain with the National Geographic and Rolex Perpetual Planet Everest Expedition that climbed the mountain last year to install the highest weather stations in the world. Viewers will be able to see their own breath as well as take and share selfies from the summit. This experience brings Nat Geo’s July issue on Mount Everest to life.
The experience was built using Instagram’s Spark AR platform to allow anyone on Instagram, not just @natgeo followers, to use the interactive.
When you launch the interactive, you will find yourself at an altitude of 15,800 feet near the base of the mountain dressed as an Everest climber. Move your camera or swipe with your finger to look around the 360 panoramas. If you open your mouth and take a deep breath, you will be able to see your breath in the AR experience.
Next, tap the flashing yellow dot in your pocket to reveal a map of the mountain. Here you can select various altitudes to travel up the mountain with the expedition. The gear you are wearing will change as you gain altitude, and eventually you will find yourself wearing goggles and a breathing apparatus as the air becomes thinner. You will notice that the snow and intensity of the wind will increase as you climb higher on the mountain.
Once you reach the balcony, just 1,400 feet below the summit you will see the team installing the weather stations. These stations transmitted important weather data in the months after the expedition. One important finding they have made so far is that significant snowmelt can occur even if the air temperature is below zero.
Finally, you will reach the summit. Here you can flip your camera around to the front-facing camera to enjoy the panoramic view without you in it. You can also take a selfie here or at any point by clicking on the record button at the bottom of the screen or holding it down to record a video. Be sure to share it to your Instagram Stories to share it with your friends and family.
How to access the cover
If you’re reading this article on your phone, simply click HERE to open the interactive in your Instagram app.
If you’re reading this on a different device, you can find the interactive with all other AR filters on Instagram.
- Open Instagram.
- Swipe left on the home page to open the Instagram camera.
- Tap the globe icon.
- Search Everest Climb