Cities Bet They Can Curb Traffic With Games of Chance
To tackle congestion, clogged urban centers are testing the lure of prizes to persuade motorists to change their driving habits.
The largest lottery jackpot in history inspired Americans to spend $1.5 billion for a slim chance at riches this year. Transportation experts are wagering that this fervor for small gambles can be put to use solving a big urban problem: traffic congestion.
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Two experimental transportation projects under way this year in Singapore and Silicon Valley aim to improve commutes through gaming.
Thousands of commuters so far have decided it's worth the effort to change their routines for a shot at $50 or $100.
Traffic congestion wastes billions of hours of drivers' time each year, and adds to the global burden of carbon emissions as cars spew pollution without going anywhere. In the